
Control udkom originalt på PlayStation 4 og Xbox One, men fik derefter en såkaldt Ultimate Edition, der gjorde at spillet blev lanceret på PlayStation 5 og Xbox Series.
Problemet var bare, at spillere ikke fik en next-gen version gratis hvis de i forvejen ejede Control. De blev tvunget til at købe spillet til fuld pris på de nye platforme, eller købe en billigere udgave af Ultimate Edition til PS4 og Xbox One, for så at få en next-gen opgradering derigennem.
Dengang fik udgiver 505 Games meget kritik, og de indrømmer nu at de kunne have håndteret det bedre. I et interview med GamesIndustry siger 505's Neil Ralley følgende:
"Every transition from one generation to another creates challenges for both development and publishing. The Smart Delivery option, if I can use that term to generalise, was something we hadn't faced before as an industry. For Control, we made certain decisions restricted how we could perform Smart Delivery for the next-gen version of Control. They were the correct decisions at the time, but they created those blockers. We were unable to backtrack and reorganise how we were developing the Ultimate Edition for there to be a sensible and fair way to do Smart Delivery. We learnt a lot from that. Did we as a publisher handle it in the best way and communicate it in the best way to the audience? Maybe not. But we did our best to satisfy consumers."
Flere udgivere har prøvet noget lignende, senest Sony med Horizon Forbidden West, og også de måtte ændre strategi efter negativ feedback.