Det er efterhånden meget, meget lang tid siden at Xbox-konsollen har været konkurrencedygtig i Japan, men det skyldes ikke længere dominans fra Sony, men nok snarere at netop det marked fungerer lidt anderledes end vesten.
Alligevel vil Microsoft og Xbox blive ved med at forsøge at finde et fodfæste, og Xbox-chef Phil Spencer siger at de endnu har meget arbejde foran sig. For nylig deltog han i et stream hos Giant Bomb, og sagde dette:
"It's not any one thing. Sometimes it's business deals that are done, sometimes the team has a focus that they're just...'hey we can only support two or three platforms' and they're kind of reducing development risk. It is real, every platform you add, adds more work to the development team. Sometimes it's just a team that doesn't have a lot of connection to Xbox and they don't necessarily see it in their local game store when they walk in."
Han slår fast at de ser positiv udvikling, men at der endnu er meget at gøre:
"I love the progress that we've made over the last 5 or 6 years there, but there's obviously more work for us to do."
