Nogle eksperter har kaldt Apples Vision Pro-headset det mest avancerede stykke forbrugerelektronik nogesinde, men det betyder samtidig at det er uhyre komplekst at fremstille. Faktisk forholder det sig sådan at Apple kun arbejder med en håndfuld udvalgte produktionsvirksomheder, og de kommer ikke til at kunne levere den million headsets Apple gerne vil sælge i 2024.
Financial Times kan rapportere at Luxshare, en af de førnævnte virksomheder, kan kun fremstille 400.000 i hele 2024, og andre analytikere mener at selv det estimat er generøst, og at vi sagtens også kunne kigge på et estimat i nærheden af 130.000-150.000 enheder i løbet af året.
Apple sigter efter at sælge, ikke bare at producere, en million enheder, og tech-konsulent Jay Goldberg siger dette om Apples mål:
"Apple Vision Pro is the most complex consumer device anyone has ever made, and the price was decided based on Apple understanding the cost of production inefficiencies, knowing that manufacturing yields were especially low compared with the mature products in Apple's portfolio. Someone has to pay for that- I think Apple went into this with a lot of 'bad yield' built into the model. There is a lot of technology in the Vision Pro and they knew it would take a while to scale up. Apple knows they won't make money on this in the first year."
