Embracer har været igennem en hårrejsende og omkostningsrig fyringsfase grundet en afgørende milliardinvestering der faldt igennem, der har resulteret i tonsvis af fyringer og projektnedlukninger.
Og nu hvor de, tilsyneladende, er kommet ud på den anden side, så gennemgår virksomheden nu fortsat store ændringer, og vil blive splittet op i tre distinkte grupper. Via en pressemeddelelse sendt til Gamereactor fremgår det at Embracer nu bliver til Asmodee Group, Coffee Stain & Friends, og Middle-earth Enterprises & Friends.
CEO Lars Wingefors har sagt dette om skiftet:
"Asmodee is the leading developer, publisher, and distributor of tabletop games on the planet. Coffee Stain & Friends will become the leading and most innovative developer of community-driven games for PC/Console and Mobile. Middle-earth Enterprises & Friends will be developing immersive world-class entertainment IPs, including the iconic Lord of the Rings, leveraging in-house AAA capabilities and formidable partnerships."
Så hvordan ændrer det Embracer, og Wingefors' egen rolle? Det siger han noget om her:
"I have always viewed my role as a Group CEO and main owner to be a promotor for successful entrepreneurs, gamemakers and business leaders in achieving more success. This will not change. I today also communicate my intention to form a new long-term ownership structure. This will include the current holdings in Embracer (representing approximatly 20% of the capital and 40% of the votes). I intend to remain a long-term, active, committed and supportive owner of all three entities. This structure will be based on the values and ideas that Embracer was founded upon, trust, a long-term mindset, and a desire to embrace different perspectives going forward."
