Præcis hvordan man markedsfører produkter i denne nye online virkelighed er konstant op til debat, og hvorimod det for en stund var annoncer, så var det content marketing og nu er influencer marketing ret populært.
Men hvordan fungerer det overhovedet, og har det en reel effekt, når man skal fremvise spil for omverdenen? Spørger du Larians Publishing Director, Michael Douse, så er der ikke rigtig nogen fidus i markedsføring mere. I et interview med PC Gamer lægger han ikke fingre imellem:
"Marketing is dead. It truly is - I can back this shit up, man. There's no channels anymore—it doesn't work. You used to have marketing, communication, and PR. Marketing was essentially a retail theory—you were trying to get your box on the right point of the store shelf, and you have partnerships with retail stores. Those pipelines are gone. Now you've got the internet. Nobody is looking at ads anymore ... all of the channels that we would usually market through are no longer really viable. So their function is also reduced by the fact that players just want to be spoken to. They don't want to be bamboozled—they just want to know what you're making and why you're making it and who it's for."
Der findes fortsat et utal af virksomheder der netop specialiserer sig i markedsføring, selv i denne cutting-edge online æra, men er det i virkeligheden spild af tid? Hvad tror du?
