Først hed de HBO, så hed de HBO Max, så Max, og nu skal vi faktisk tilbage til HBO Max. Ja, den berømte streamingtjeneste bag Game of Thrones og The Last of Us har været igennem et par rebrands, og nu skal vi igennem et til.
I en pressemeddelelse siger præsident David Zaslav dette:
"The powerful growth we have seen in our global streaming service is built around the quality of our programming. Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead."
Og i samme ombæring kritiserede Zaslav også Netflix for at have for meget fokus på kvantitet over kvalitet:
"With other services filling the more basic needs with volume, WBD has clearly distinguished itself through its quality and distinct stories, and no brand has done that better and more consistently over 50+ years than HBO."
Derfor vil Max snart igen hedde HBO Max, men hvornår det sker vides ikke helt præcist.
Hello again old friend.