En af de store spildueller vi kan se frem til i det kommende år, er Battlefield 3 mod det næste Call of Duty. Begge spil skal efter planen udgives til efteråret, og både EA og Activision står allerede klar til at fyre PR-kanonerne af.
EA-chefen John Riccitiello vurderer således at man vil skulle bruge i omegnen af 200 millioner dollars for at promovere Battlefield 3:
"This November we're launching Battlefield 3. It's going up against the next Call of Duty, which is presently the number one game in the industry - a game that last year did $400 million in revenue on day one," fortalte Riccitiello under Ad Age Conference i New York.
"There will be a couple of hundred million dollars of marketing against these two products going head to head. Similar designs - we think we've got the better product - it's going to be a blast."
Det kan godt være at det sikre valg ville være at satse på at Call of Duty kommer til at sælge mere, men ifølge Riccitiello er EA klar til kamp:
"This game is designed to take that game down. If you're looking for a battle of the titans - Red Sox vs Yankees... Microsoft or Google - and what the tip-off point is for this holiday season, this is it."
Hvilken af de to serier tror I ender med at løbe med sejren?