Skal man tro på EA's Frank Gibeau, er det efterhånden blevet for sent at lancere en ny serie til de nuværende konsoller, og i stedet bør sådanne kræfter bruges på den næste generation af konsolhardware.
I et interview med GamesIndustry lyder det således:
"The time to launch an IP is at the front-end of the hardware cycle, and if you look historically the majority of new IP's are introduced within the first 24 months of each cycle of hardware platforms... Right now, we're working on 3 to 5 new IP's for the next gen, and in this cycle we've been directing our innovation into existing franchises."