Blizzard har satset stort på eSport, og det har givet gode resultater med spil som Overwatch, Starcraft, Heroes of the Storm og Hearthstone: Heroes of Warcraft, der hvert år trækker hundredetusindvis af seere verden over. Vi talte med Blizzcon-tilrettelæggeren Saralyn Smith ved Gamescom, og hun fortalte os at Blizzcon er deres Super Bowl, deres VM-finale.
"Yeah so the esports aspect of BlizzCon is a really big deal to us, and we think that seeing our games played at the highest level - it's always an honour to see the talent and the commitment that players have put into it. And for the live attendees and the people online, everyone wants to see the esports happening at the show. There'll be standing room only, particularly at the finals that are happening on Saturday, so even if they haven't been following the esports programs all throughout the year, a lot of people wanna watch during BlizzCon. It's like our Super Bowl, it's like our World Cup finals, so people show up."
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