Butikskæden GameStop har afsløret at de har formet et strategisk partnerskab for at styrke deres tilstedeværelse på esportsscnen sammen med den nordamerikanske organisation CompLexity Gaming. GameStop skal nemlig være hovedsponsor på et nyt hovedsæde til organisationen, der skal være i Frisco, Texas.
"We are aiming to become the official minor leagues of esports where GameStop provides fun and unique cultural experiences for player development while preparing the next generation of professional gamers - it doesn't get any better for amateurs of all ages looking to learn and compete at the highest level," siger Frank Hamlin, der er CMO for GameStop.
GameStop Performance Center åbner i maj, og indeholder over 1000 kvadratmeters plads, som skal huse et offentligt spilleområde, træningsfaciliteter og administrativ plads.
"The opening of the GameStop Performance Center represents Complexity's vision to further professionalize the esports industry and leverage the learnings from the Dallas Cowboys who also call The Star home. We are creating a world-class facility that will engage fans both in person and online and positively impact the entire industry for decades to come," siger CompLexity Gaming-direktør Jason Lake.