Enthusiast Gaming Holdings Inc. har afsløret at de har indgået i et partnerskab med J55 Capital Corp. og Aguilini GameCo Inc. om at danne én stor virksomhed, altså en såkaldt "merger", og dette inkluderer esportsorganisationen Luminosity Gaming.
Luminosity vil fortsætte stå for at håndtere Vancouver Titans Overwatch-holdet som del af aftalen, og pressemeddelelsen beskriver desuden at planen er at støtte Luminosity fremadrettet:
"Through its monetization and ad tech platform, Enthusiast Gaming will utilise Luminosity and its significant reach in growing communities of like-minded fans, to produce engaging advertising experiences. Further, GameCo's relationship with the NHL's Vancouver Canucks and Rogers Arena, located in Vancouver Canada, will provide Enthusiast Gaming with access to new sponsors looking to reach the gaming and esports markets."
Enthusiast CEO Menashe Kestenbaum siger:
"Our vision has always been to build the largest, vertically integrated esports and gaming company in the world.The merger with Aquilini GameCo and Luminosity was a strategic decision that positions us as a dominant player in the gaming industry and unlocks access to Luminosity's 50 million dedicated esports fans and one of the largest esports franchises. Through our successful monetization strategy, we will gain extremely valuable knowledge and information on the demographic that will revolutionize the advertising opportunities we can offer to brands and sponsors."