Under PC Gaming Show ved E3 løftede udvikleren Rebellion sløret for Zombie Army 4: Deadwar, og i denne trailer blev det desuden bekræftet, at spillet, ligesom så mange andre, er eksklusivt tilgængeligt via Epic Games Store.
Dette gør stadig mange forbrugere vrede, men spørger man Rebellion selv, så er denne vrede faktisk konstruktiv. I et interview med PC Gamer fortæller Rebellion-chefen Jason Kingsley, at de faktisk kan bruge denne vrede til noget, da det hjælper dem med at være en del af en større debat.
Maybe upsetting a few people isn't necessarily bad, because it gets you attention as well. And one of the challenges for us making games, and a challenge for any indie studio, anybody that doesn't have a huge amount of money to spend on marketing, is discovery." He also says that one of the best ways for Epic to counter the dominance of Steam "is by offering something exclusive."
Som du måske allerede kan mærke, så er der ikke blevet taget godt imod dette svar, da Kingsley direkte modsiger sig selv fra et interview tilbage i maj, hvor han sagde følgende:
"I'm not really a big believer in exclusives. It's not just compensating us for lost sales on platform X or Y. Fine, that might de-risk the project, but you also have to factor in the cost of the negative reaction from people who are upset by that decision. I want to be fair to the fans who want to buy it on the platform they want." He also added that he might change his mind, but "there would have to be a bloody good reason."