Selvom Nintendo tror på deres kommende konsol, der går under kodenavnet Revolution, så vil firmaets præsident Satoru Iwata gerne indrømme at deres næstegenerationsmaskine kan skræmme visse udviklere væk fordi den er så anderledes. Han håber dog på at Nintendos nye konsol med tiden vil inspirere tredjepart-udviklerne til at gå nye og anderledes veje og se potentialet i maskinen.
Revolution vil nemlig, ifølge Nintendo, skabe et helt nyt marked i stedet for bare at udfylde det eksisterende, og det ser Kyoto- giganten som en absolut fordel. Han sagde bl.a.:
"What we are trying to do is such a different thing, and people have come to realise that the approach we have taken with Nintendo DS can actually expand the market beyond what existing platforms can do. Therefore I believe there should be more third parties who are willing to support Nintendo's new ideas."
Og han fortsatte:
"Already publishers are not hesitant in disclosing their concerns over next-generation gaming platforms, and development costs are rising. Publishers are afraid... of whether [the next-gen] consoles can appeal to people who are not the avid game fans of today."