Det er ikke gået synderligt godt for Amazon Game Studios siden den del af forretningen blev startet. De har måtte aflyse en masse projekter, trække nogle tilbage, og nogle har bare ikke set den økonomiske succes de havde forventet.
Men MMORPG-spillet New World kunne blive en anden historie. Der har været mange rekordmange spillere forbi den lukkede beta-test, og de har sågar skulle forudbestille for at være med, så noget tyder på at Amazon kunne have deres første hit parat.
Og Amazon Game Studios-chefen Christoph Hartmann lyder da også selvsikker. I et interview med GamesIndustry fortæller han, at det bliver et "big hit".
"I think New World is coming out of left field for many people because I think they wrote it off, I think they thought it was never going to happen. I see a lot of enthusiasm for games within the company, a lot of support — and that's increasing, rather than people getting fed up with it. There's many businesses that weren't a home run from the beginning and just kept going and going for it. I have no indication that the company is getting tired of its gaming division, I just see support left and right. And once we deliver a big hit, which I think New World will be, we'll just get even more support because we've proven ourselves."
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