The Danish esports organisation Astralis has announced that it is working with the chewing gum brand, Stimorol, and that the latter will be added to the team's list of partners. Revealed in a blog post, we're told that the deal is a "comprehensive agreement" that sees Stimorol's logo getting a spot on Astralis' Counter-Strike: Global Offensive jersey, as well as an activation at Astralis Nexus, the esports team's gaming hub in Copenhagen.
"We are incredibly proud to announce a new and comprehensive partnership with Astralis," said Stimorol's Nordic marketing lead, Dorthe Ballegaard. "Astralis is one of the most significant esports organizations and we see a huge potential in the collaboration and the story we can help to lift together. Astralis has proven that focus, analysis, reaction, communication, and concentration are keys to performance - and so is the gut to dare. Dare to aim for the stars and go after your dreams."
We're also told that the deal will be a two-year agreement and that it will include digital and physical experiences and content, all in collaboration with the agency, Dentsu X. As Astralis' commercial director, Kasper Sindt puts it, "Hopefully the partnership will be noticed digitally and physically by not only Astralis fans, but gamers in general as it's about so much more than the logo exposure on a jersey. The message of daring to aim for the stars, make a positive difference and work to constantly progress and improve is a consistent message for everything Astralis."
