Activision Blizzard har allerede via en række projekter som Call of Duty: Mobile og Diablo Immortal slået fast, at de anser de mobile platforme for at være vigtige for deres forretning, men for nylig tog de for alvor blandet for munden og indrømmede, at de faktisk er de vigtigste overhovedet.
Dette skete via deres seneste investormøde, hvor CEO Bobby Kotick sagde følgende:
"Using Call of Duty as an example, with the introduction of Call of Duty Mobile, we grew our player base from 40 million to 100 million players in less than a year. And we expect significant growth in the Call of Duty franchise in 2020 as compared to 2019, as a result of this and from other unannounced Call of Duty initiatives. Mobile, in fact, is now our leading platform. The business model for Call of Duty Mobile is free to play, which enables the rapid development of large community of players with the option to purchase digital items and services, as well as our ability to generate advertising revenues."
Det er naturligvis rigtigt at antallet af aktive spillere i eksempelvis Call of Duty: Mobile, PUBG Mobile og Mario Kart Tour er i en helt anden boldgade end eksempelvis på konsollerne, eller PC. Tror du at Activision gør godt i at fokusere mere på mobilerne?
