Activisions COO Thomas Tippl siger at udgiveren er meget forsigtig i sin tilgang til de nye controllere Move og Kinect, og at de er bekymrede over prisen. Tippl frygter at priserne for de nye enheder er for høj til at de opnår stor udbredelse.
Til branchesiden Gamasutra siger han: "I think as a publisher, you have to be concerned about how the price drives a lot of the outcome of how big of an install base there's going to be".
"The bigger the install base, the more likely that you can make sense out of your investment," siger han. "So, the lower the price, the better. In this economic environment, it's probably more important than ever... We'll have to see how much of an install base they're going to develop".
Ifølge Tippl kan Activision sagtens se det spilmæssige potentiale i de nye controllere, og nævner selv spil som Tony Hawk og Rapala Fishing som oplagte kandidater for Move- og Kinect-understøttelse.