Sony har som bekendt annonceret PlayStation 5 Pro, som lander den 7. november. Prisen, og manglen på en killer-app til at sælge maskinen har været de store samtalepunkter på nettet og nu byder Piers Harding-Rolls, Research Director for Games hos Ampere Analysis ind med hans analyse.
Han kommenterer også på prisen og siger:
The price point of the PS5 Pro will inevitably cause a lot of commentary. The price point differential between the PS5 and PS5 Pro is between 40-50%, which is significantly more than the differential between the PS4 and PS4 Pro at launch.
In the US, the PS4 Pro launched at $399 and the slim PS4 was $299 at the time, a 33% differential. Additionally, the slim PS4 had a retail price of $299 having dropped from the original PS4 launch price of $399.
- Piers Harding-Rolls, Research Director for Games, Ampere Analysis
Piers Harding-Rolls forventer, at Sony vil sælge omkring 1,3 millioner PS5 Pro maskiner i løbet af 2024s lanceringsvindue, hvilket er en smule mindre end de 1,7 millioner som PS4 Pro solgte i samme lanceringsperiode.
We expect the price point to soften demand with some consumers, but for PlayStation enthusiasts the pricing is less of a consideration.
- Piers Harding-Rolls
PS4 Pro stod for omkring 12% af alle solgte PlayStation 4 maskiner, svarende til 14,5 millioner enheder og Ampere Analysis forudser nogenlunde den samme fordeling omkring PS5 Pro, som de forventer vil nå 13 millioner solgte enheder i 2029.
PS5 Pro pricing reflects Sony's adjusted strategy to protect its margin, generally supply chain inflation and a lack of direct competitor to its mid-cycle upgrade compared to last generation. The lack of competition means it is an easier decision for Sony to run with a higher price point to protect its existing margins. For most prospective PS5 consumers, the standard edition will represent the value sweet spot.
- Piers Harding-Rolls, Research Director for Games, Ampere Analysis
Hvad tænker du om PlayStation 5 Pro, nu når du har haft tid til at tygge lidt på prisen og maskinen? Hopper du på PlayStation 5 Pro til november?