For nylig pressede Nintendo, som den første, prisen på basisudgaven af et spil, Mario Kart World, op til $69,99, og sågar til $79,99 hvis du skal købe spillet fysisk. Kort efter fulgte Microsoft trop med deres egne forøgelser til samme markedspris, og det forventes at dette nu bliver en etableret standard.
Der peges naturligvis fingre af Nintendo, der tilsyneladende ikke er blevet straffet i antallet af forudbestillinger på Switch 2 af forbrugere, og som nu agerer forgangstilfælde for sådan en stigning, men spørger du Circana-analytiker Mat Piscatella, så skal en del af skyldes også placeres på spils Deluxe Editions, Gold Editions, Premium Editions og hvad de ellers hedder, der på egen hånd også har været med til at hæve priserne. I et interview med GamesRadar siger han dette:
"The big games have not been 60 or 70 bucks for some time at launch.With all of the Collector's Editions and Gold Editions and Silver Editions and all these other things, the average price people are paying for a new video game on average is much higher than that base price, and has been for years, and keeps inching up. So I'm not as kerfuffled about the $80 price point as a lot of other people are, because, realistically, people have already been kind of spending that, whether they want to admit it to themselves or not."
Han mener også at Mario Kart World kommer til at klare sig fint trods forøgelsen, men afventer dog hvad der kommer til at ske særligt i juledagene:
"It's up to that video game buyer whether or not they want to make that purchase, and generally, if a game's good enough, they will, and if a game is not good enough, or they're not excited enough about it, they won't. And prices come down really fast. It's just the nature of the price sensitivity and the enthusiasm of the audience. So we'll have to see. I think [Mario Kart World] will be fine at launch. We'll see what it does in holiday."