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Razer investerer grønt - vi snakker med General Manager Marco Chillon

De fleste større virksomheder lave grønne investeringer, men for Razer betyder det tilsyneladende mere end som så.

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Razer har løftet sløret for deres 10-årsplan, en plan der skal transformere virksomheden til en helt og aldeles bæredygtig virksomhed, og i den forbindelse har Gamereactor haft muligheden for at snakke lidt med General Manager hos Razer Europe, Marco Chillon. Han har siddet hos Razer i 10 år, og nu leder han alskins Razer i Europa. Han overser dog også den europæiske vinge af den her samlede transformation.

Først og fremmest, tak fordi du tog dig tid til at snakke med os. Jeres "#GoGreenWithRazer"-kampagne lader til at være kommet godt igang, men vi tænker lige at pille lidt i økonomien her. Eksempelvis siger I at jeres nye bæredygtig pakkematerialer er miljøvenlige, men er det økonomisk rentabelt i længden?

"We have been modifying our packaging for a while now, reducing the size, removing the empty space and changing the design to go glueless. While this might cost more long term, we are reducing shipping costs, and carbon costs, and are able to fit more units into a container, so there are some gains to be made. But this is not about financial benefits, this is to make the world we live in a better place. Demand drives costs, and even moving to something like soy-based ink, leading by example, will see the cost of this reduce as others follow suit. We all need to do our part in making our world a better place, and we are taking responsibility through our #GoGreenWithRazer movement to drive towards a sustainable future."

Og nu hvor vi snakker om bæredygtighed, så tænker vi også lige vi bliver nødt til at nævne Razers logo, en slange. Det er normalt ikke direkte associeret med noget bæredygtigt, så hvorfor vælge SnekiSnek som maskot?

"Obviously, the Three Headed Snake is the company logo and Sneki Snek was born from a doodle one of our designers drew for their newborn. Min posted this on his social media channels for a bit of fun and the reaction from our community was so overwhelmingly positive, we realized we had a perfect opportunity to engage and mobilise our fan base towards something great."

Razer investerer grønt - vi snakker med General Manager Marco Chillon

"So really, Sneki Snek was a happy coincidence with our already existing desire to create a
cool, long running environmental campaign, and as a lot of snakes live in the forests, why
not trees? The fans love it, the campaign has blown past the original 100,000 tree target, so
we've set a new target of 1,000,000 trees and we're well on the way to that.
Sneki Snek is a great example of how some fun can have a fantastic positive impact on
conservation - and yes Sneki Snek uses recycled polyester and recyclable packaging too!"

I forhold til brugen af PCR-plastik - kan du så forklare lidt mere om hvad det egentlig er for en størrelse, og hvorfor I bruger det?

"Razer will pledge to use recycled or recyclable materials for all our products by 2030. This includes incorporating PCR plastic in our hardware and adhering to an eco-friendly product design. The term PCR stands for Post-consumer resin (PCR) and is an environmentally friendly packaging option using recycled materials from existing PET bottles and other plastics. It's both sustainable and cost-effective, as it's using materials we already have and uses less energy and fossil fuels to produce and manufacture for purpose."

Razers hovedkvarterer i Europa og Sydøstasien kører allerede 100% på bæredygtig energi, og de andre følger snart trop. Er der planer om at selve produktionen skal gøre det samme?

"Yes, we will cover all scopes of emissions progressively until we are carbon neutral by 2030. We are working on a platform to report and measure the progress of our reduce, renew and restore initiatives annually both internally and by third parties."

Jeres genanvendelsesprogram er en solid idé, og det gør at kunderne kan genanvende deres gamle produkter i Razer-butikkerne. Er det noget I planlægger at udvide, så det også gælder produkter fra andre brands?

"Our efforts so far have first and foremost been focused on setting up an effective, free-of charge recycling system of Razer products in our RazerStores, but we welcome any brand or retailer to join this initiative towards a sustainable future. As I see it, we are in this together.

We only have this one planet, there is no plan B."

Ser du nogen specifikke udfordringer i forhold til at være helt CO2-neutrale inden 2030?

"This is a huge goal and Razer has planned out an achievable roadmap. We will begin first in all our global offices, then in our partner's network. The goal will be achieved by sourcing for renewable energy as priority and where it is not available or possible, through off-sets."

Razer investerer grønt - vi snakker med General Manager Marco Chillon


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