The Danish esports organisation Astralis has announced that it is partnering up with the energy drink company Go Mate. Revealed in a blog post, we're told by Astralis' commercial director, Kasper Sindt that the partnership will see Go Mate getting exposure on Astralis' digital channels, and will include that of a branded product framed around the esports organisation later this year.
"In Astralis we always seek to do things differently," said Sindt. "We have professionalized esports and the view of players as professional athletes, and while we always strive to be the best version of ourselves, we always focus on the positive aspects of gaming. Go Mate shares this attitude, and we are proud to enter a partnership of this size and kind with a company like Go Mate."
There was no mention as to the financials of the length of the deal, we are told that the special edition can of Go Mate will be launched in early fall this year.
