The German esports organisation BIG Clan has announced that it has entered into a partnership deal with Shikenso. Set to see the data analytics firm named as BIG's official data partner, we're also told that this deal will see Shikenso providing AI solutions to BIG to gain insight into its social and streaming channels.
"At Berlin International Gaming, value creation and transparency with our partners is of the highest priority," said Balázs Lengyel, Chief Digital Officer, Berlin International Gaming. "We pride ourselves on delivering regular and accurate reporting on all our promotional activities, and the success of our approach reflects in the long-standing partnerships we have built over the years. As we continue to find ways to enhance our operations, we are delighted to start working together with Shikenso Analytics. Bolstering us in our reporting capacities as well as helping evaluate our campaigns, Shikenso will be our partner for esports data and analytics moving forward. I look forward to the partnership and using the platform to quantify the value we create together with our partners."
There is no mention of any financials relating to the deal, and likewise the partnership's length was not noted, but we were told that this deal will further help BIG Clan understand and evaluate its brand integration performance.
