CD Projekt RED ønsker at blive et globalt popkulturbrand

CD Projekt RED har haft held med at udvikle og udgive gigantiske RPG'er, men samtidig påbegynde samarbejder med studier som Trigger, der så skaber store seriefortolkninger igennem serier som Cyberpunk Edgerunners.

Netop det der med at præsentere et univers både gennem spil, tv-serier og film, det kommer vi til at se mere af, for CD Projekt RED har en ambition om at blive til et popkulturbrand. I et interview med polske XYZ (via GamesRadar) siger CEO's Michał Nowakowski og Adam Badowski dette:

"We once dreamed of becoming the producer of the best RPG games in the world. Over time, we realized that this can only be done for a very short time after the game is released...Today, our ambition is even higher. We want to become a global creator of pop culture and entertainment - ​​with games at the centre, surrounded by products and events aimed at fans of our productions. Cyberpunk: Edgerunners, the anime series we created together with Japanese studio Trigger and which debuted on Netflix over two years ago. Is just a foretaste of what we have planned for the coming years."

Deres næste spil er The Witcher 4, men de arbejder også på mere i Cyberpunk-universet via Project Orion.