Bank of America, Goldman Sachs eller Retrophin, nej, ingen af disse firmaer der er ansvarlige for millioner af amerikaneres lidelser er blevet dømt som Amerikas værste firma ifølge en større forbrugerblogundersøgelser, der flere gang i løbet af de sidste par år har givet EA en "golden poo"-pris som det værste firma i landet.
Nu har EA valgt at svare igen via et nyligt interview med IGN, hvor Chief Competition Officer, Peter Moore, siger følgende:
"Yes, [being named Worst Company in America] was ridiculous. And this was also the time of sub-prime mortgage crisis; banks are dumping hundreds of thousands of people out onto the street. You try and be defensive and say this is stupid, this is ridiculous; and then you go, 'Maybe there's a kernel of truth here.' Maybe this is a moment we can step back, look in the mirror, look at who we are, look at how we're perceived, and figure out what we need to do to do something about it. Perception is reality so if there perception is that we're not a company that puts players first, then how do we change that?"
Efter udnævnelsen oprettede Moore en særlig komite, der fik ansvaret for at monitorere opfattelsen af firmaet på blandt andet Reddit og NeoGAF, for at se hvad de kunne gøre bedre.
