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esports

Phoenix1 rebrands to the Sentinels

They also have a new Hearthstone team.

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Phoenix1, an organisation known for their presence in League of Legends especially, as rebranded to the Sentinels, having sold their slot in the League of Legends Championship Series and focusing more on a new partnership with the Kroenke Sports & Entertainment Group in recent months, helping to develop the organization and roster for the Los Angeles Gladiators Overwatch League team.

"The last year our priority was to build a competitive team and brand for the Overwatch league," says organisational founder Rob Moore. "Now that Eric Ma and the group have successfully launched the Gladiators, we have decided to relaunch our broader esports organizational brand as the Sentinels."

"The goal of the rebrand is to shift the position of the organization," adds creative director Riley Jamison. "With Sentinels, we're turning a brand into a network. A network of connected, vigilant gamers who can rally behind our players. Watching their games. Participating on stream and on social. The logo is a symbol representing the connected tech aesthetic of the brand. The katakana letters spell out "Sentinels" and speak to the cyberpunk, future-Tokyo visuals seen throughout our marketing."

The rebrand comes with a new Hearthstone team, including current player Cong 'StrifeCro' Shu as well as new signings Josh 'Impact' Graham and James 'GreenSheep' Luo "We moved into Hearthstone because of the tournament structure supported by Blizzard. Since we already had the exceptionally talented StrifeCro, it seemed like a natural move to enter the new Hearthstone tour. We're also exploring new opportunities in other esports. I've got my eye on a few more games," says Charlie Lipsie, Director of Esports.

Do you like the rebrand?

Photo: The Sentinels