For nylig er Loot Boxes, og derigennem også de taktikker som spiludviklere og udgivere benytter til at trække flere penge ud af forbrugerne, gået hen og blevet et omdiskuteret emne. Nogle udviklere, deriblandt Ghost Games der står bag Need for Speed Payback, har forsvaret disse praksisser, men sådan har Randy Pitchford ikke, der er chef for Borderlands-studiet Gearbox Games.
For nylig brød han nemlig sin tavshed, og beskrev sit forhold til Loot Boxes og aggressive mikrotransaktioner via Twitter, og han giver disse former for monetariseringer nogle hårde ord med på vejen.
"At least one decade ago, I began saying that the relationship we should strive to have with one another is the relationship between an entertainer and an audience. The relationship we need to avoid in our medium is like the relationship between a tobacco company and an addict."
"Gamers aren't interested in services, we're interested in fun. Sometimes a service is a necessary piece of scaffolding for some types of games, but it isn't the goal - it's a tool. At Gearbox, I advocate GaaH - "Games as a Hobby" - as our label for the idea."
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