Adskillige analytikere har allerede placeret masser af ansvar for branchens ve og vel på Grand Theft Auto VI's skuldre, der nærmest står overfor umulige odds. Det er ikke bare Rockstars ansvar at enten komme i nærheden af eller slå GTA V's lanceringstal, men puste nyt liv i en branche der virkelig har brug for det.
I et interview med Kyle Bosman siger Circana-gruppens Mat Piscatella, at det forventes at Grand Theft Auto VI forventes at blive den største underholdningslancering nogensinde på tværs af alle medierformer, men hvis spillet skuffer? Ja, så kan det få store konsekvenser for hele underholdningsindustrien, og i særdeleshed spilbranchen.
Som WCCFTech skriver er der nemlig helt andre forudsætninger for GTA VI end for GTA V da det udkom i 2013, som kan helt naturligt hindre det i producere samme salgstal:
"According to the analyst and industry advisor, the game will be the biggest entertainment launch to date in terms of overall spending in its launch period. However, it will face plenty of challenges, so it is difficult to say if it will replicate GTA V's smashing success or build on top of it. The market has changed in the past few years, peaking in 2020 and 2021 in terms of overall spending and engagement, peaks that haven't been reached since. As such, the industry is playing the "share" game as opposed to the "growth" game it has played for a long time, and games are competing for a known amount of players' money and time."
Og Piscatella lægger virkelig ikke fingre imellem, når han skal beskrive hvor meget branchens ve og vel afhænger af GTA VI. Meget afhænger angiveligt af at spillet genererer positive fortællinger om branchens omsætningspotentiale for nye investorer.
