I et interview med The San Francisco Chronicle afkræfter Bach endnu en gang rygterne om et Blu-Ray drev til Xbox 360, og siger følgende: "No. There is nothing to even talk about right now with regard to the next generation. That is so far out that there isn't anything to talk about."
"If you look at the Blu-ray player market, you haven't seen the acceleration everybody expected [since the collapse of HD-DVD]," siger Bach.
"It's not as much about whether all the content is in a Blu-ray format or a HD DVD format. You have to look at how fundamentally compelling the difference is between a progressive scan DVD player and the picture that it can produce and what you get on a high-definition player. The reality is there is some difference, but most people look at it and say, 'I am not going to pay extra for that.'"
Med hensyn til en Zune-Phone er Bach ligeledes negativ, og udtaler at de ikke har planer om at lave deres egen telefon. I stedet ser det ud til at Microsoft vil sates på deres Windows Mobile platform, som i stigende grad benyttes af mobilproducenterne. Back holder dog muligheden for en Zune Touch åben.
I kan læse det fulde interview HER.