Riot Games har afsløret at den officielle partner ved League of Legends European Championship (eller LEC) endnu en gang bliver Kia Motors.
Kia vil specifikt sponsorere Player of the Game-segmentet, hvor LEC-casterne og analytikere gennemgår kampens bedste præstationer.
"We're excited to expand the collaboration with Kia Motors, where we stand shoulder to
shoulder with their other premium partnerships, including the NBA and the Kia MVP
Ladder. This new milestone allows us to keep the strong momentum from 2019 while
cementing a narrative for Kia consistent with its partnership portfolio. We look forward to
following the next adventures of our on-air talent episodes with Kia," siger Alban
Dechelotte fra Kia.
Desuden har Alienware også skrevet en flere år lang kontrakt med Riot, og de leverer derfor hardware til de diverse turneringer.