Sportsagenturet Lagardère Sports har netop afsløret et partnerskab med Unicorns of Love, og dette vil gælde for holdets kommende League of Legends-opstilling, hvor de vil assistere med "sponsor acquisitions, product development and expansion of digital channels."
Lagardère Sports vil også hjælpe holdet med at udvikle og distribuere medierettigheder, og skabe generel vækst i fremtiden.
De mener at dette vil hjælpe dem i fremtiden med at lære eSportsscenen at kende.
Robert Müller von Vultejus, der er Managing Director hos Lagardère Sports, har sagt:
"We are very happy to enter the esports market by signing up with the Unicorns of Love. We believe that the areas of traditional sport and esports will ideally complement and benefit from each other. The Unicorns of Love stand out with their extravagant appearance, a strong and growing fanbase as well as their target group-accurate communication skills. We see great potential that the Unicorns of Love can become one of the leading brands in esports."