Europamesterskabet i League of Legends forsætter denne weekend frem mod verdensmesterskaberne senere på året. Men allerede inden turneringen starter, melder Riot Games, at man har forlænget sit sponsorat med tøjmærket EMP, der kommer til at sponsorere den tyske sending af arrangementet.
EMP er i forvejen officiel forhandler af LoL-merchandise og vil nu reklamere for deres produkter under tyske visninger af turneringer.
"Our company differentiates itself through our exclusive merchandise products, including licensed League of Legends merch, and our close relationship with fans," fortæller EMP's Chief Digital Officer, Sascha Müller. "That's why collaboration with an exclusive, professional and community-adjacent league such as the LEC is an important further strategic step for our gaming engagement."