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Lucasfilm snakker dagligt med EA om deres Star Wars-spil

Star Wars Battlefront II har skabt røre blandt både fans og spilentusiaster generelt, og mere end det, hele sagen har rystet multimediebranchen, og det vides endnu ikke hvilke længerevarende konsekvenser spillets monetariseringsstrategi kommer til…
Magnus Groth-Andersen 28 november 2017

Star Wars Battlefront II har skabt røre blandt både fans og spilentusiaster generelt, og mere end det, hele sagen har rystet multimediebranchen, og det vides endnu ikke hvilke længerevarende konsekvenser spillets monetariseringsstrategi kommer til at have. En ting er dog sikkert, EA er under tæt overvågning af både forbrugerne, men også af Lucasfilm, der nu afslører at de har daglige møder med EA for at tale om deres Star Wars-spil.

Lucasfilm-branchefen Douglas Reilly har nemlig fortalt VentureBeat, at samarbejdet imellem Lucasfilm og EA nu er tæt.

"Yeah, that's very much true. We have a games team here that I run, that meets with all of our partners, and particularly we spend a lot of time with EA, both on the marketing side and the production teams. We bring in Lucasfilm's story team to help us shape and build the stories we're telling, so they fit in the continuity of all the other things we're doing with the Star Wars universe. So yes, we're very hands-on."

"In general, we'll have weekly meetings between the production teams and the marketing teams, with either EA in Redwood Shores or the individual teams in Stockholm and Montreal and Vancouver, wherever they have studios. We have weekly meetings. Then we regularly go and visit in person, probably once a quarter, to sit with them, play builds of the games, walk through progress and where we're going in the future. We're constantly talking, meeting, and engaging with them in a very collaborative way."

"Sometimes it's, hey, where are we going with postlaunch content? Or a game that we haven't even announced yet. Sometimes it's big strategic thinking and sometimes it's all the way down to tactical — 'hey, we need reference for this particular vehicle or model' — that kind of conversation. It runs the gamut all the way from the most truly mundane to the highest levels of, what kind of stories do we tell and how do we want to tell them?"

Hvad synes du om Lucasfilms involvering? Tror du at de holder EA i ørene?

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