Ifølge Financial Times indrømmer Microsoft nu, at der ikke er muligt at nå et salg på 3 millioner Xbox 360-maskiner indenfor 90 dage efter lanceringen af næstegenerationskonsollen. Firmaet har nu i stedet et mere langsigtet mål om at nå et salg på 4-5.5 millioner solgte konsoller inden udgangen af juni i år.
Peter Moore forklarede det sådan her:
"Nothing's perfect - you've got a complex piece of hardware that includes 1,700 different parts. Every now and again the line will slow down because something's happened and there'll be a component that didn't make it that morning. That's just the way of the beast, particularly when you are ramping up factories from ground zero all the way up to full capacity."
Xbox 360 havde premiere i Danmark d. 2. december 2005.