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Take-Two: Spilbranchen vil vokse støt de næste 25 år


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For nylig skete noget ganske sjældent i spilbranchen, nemlig at Deep Silver blev opkøbt af THQ Nordic, som gør at branchen meget vel kan have fået en ny gigant. Alligevel mener én chef ikke at vi bør forvente at se flere sammensmeltninger af store udgivere i fremtiden, for branchen vokser simpelthen for meget til at det er nødvendigt.

Den chef er Take-Twos CEO Strauss Zelnick, der for nylig har udtalt i et interview med MCV, at han mener at branchen vil vokse støt de næste 25 år, og først efter kunne de såkaldte "consolidations" blive nødvendige.

"I don't think there's a crying need for consolidation.

You know the biggest companies in the business, ourselves, EA, Activision we're all significantly larger than the minimum size you need to have a critical mass, which is to say to invest in very expensive development, to invest in worldwide marketing teams to invest in the marketing and advertising itself.

We all have strong balance sheets. I don't think there's any earmarks in this industry that are crying out for consolidation to benefit the business. This is a growth business, probably going to be a growth business for the next 25 years. It's the fastest growing part of the Audiovisual entertainment business.

What could drive it was the desire of a bigger media-focused enterprise to have exposure to the fastest growing part of the entertainment business, but I would observe that hasn't happened yet."