EA er ret glade for at sælge Loot Boxes i stort set samtlige af deres spil, hvor særligt sportstitlerne hiver milliarder ind årligt på salget af Ultimate Team-pakker. Faktisk har de været så glade for denne indtægtskilde at de har forsøgt at bekæmpe den belgiske lovgivning, der etablerede at Loot Boxes faktisk er en form for hasardspil.
Det lader dog til at det er gået op for EA at begrebet "Loot Box" er negativt ladet, så nu har de lavet det om. Som GamePur skriver blev EA for nylig udfordret af den engelske regering for deres salg af Loot Boxes, men her svarede deres vicepræsident for "Legal and Government Affairs", Kerry Hopkins, at de både agerer etisk forsvarligt, og at de i stedet sælger "Surprise Mechanics".
Dette startede da Brendan O'Hara fra det skotske nationalparti spurgte:
"You may not believe you have a legal duty or care, but I think you'll agree that a company like yourselves should have a code of ethics, and we've heard a lot of evidence in this committee that loot boxes are closely linked to a problem with gambling, particularly amongst adolescents. Can I ask you if you consider loot boxes to be an ethical feature of your games?"
Og her svarer Hopkins så:
"If you go to a store that sells a lot of toys, and you do a search for surprise toys, you will find that this is something that people enjoy. People enjoy surprises. We do think the way we have implemented these kind of mechanics in FIFA Ultimate team and our packs, is actually quite ethical and quite fun and enjoyable to people."
"We agree with the UK Gambling Commission, the Australian Gambling Commission and many other Gambling Commissions that they aren't gambling, and we disagree that there's evidence that it leads to gambling, and instead we think that it's like many other products that people enjoy in a very healthy way and like the element of surprise."