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GameLab: Phil Spencer mener at All Access er "kritisk" for Series X-lanceringen

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Konsoller er dyre, og står til at blive endnu dyrere med lanceringen af PlayStation 5 og Xbox Series X. Samtidig med det står verden måske til at gennemgå en mindre finanskrise som følge af Coronavirusudbrudet, så derfor kan det ende med at være vigtigt for konsolsalget, at prisen er fleksibel.

Det er her at Microsofts afbetalingsordning kommer ind i billedet. Xbox All Access blev introduceret for nogle år siden, og giver forbrugeren mulighed for, via en fast månedlig betaling, at betale af på en konsol, samt abonnere på Game Pass og Gold. Nu ved vi, takket være Phil Spencers foredrag ved GameLab, at denne ordning også vil blive introduceret sammen med en Xbox Series X. Faktisk mener Spencer at ordningen er kritisk.

"I think Xbox All Access is going to be critical to both our launch for Xbox Series X as well as just the overall generation. Xbox All Access this generation has been something that we've trialled; we've put into market in a limited capacity in certain areas, it's just a plat for us to learn and see if there's signal from customers on this. And it's been great, the response that we've seen, where we've tested Xbox All Access, it's been great. But it's been limited in terms of the market. So you're going to see a much broader market and retailer support for Xbox All Access, and it matches a model that customers use for many other devices that they buy. And as you have services that attach to those devices that people love, it just becomes an easier way to bring a great product to customers."

Dette sker som respons på mange forbrugeres økonomiske sitiuation, der i manges tilfælde er mere presset nu end før hele udbrudet begyndte.

"We should also just understand the global economic situation that we're going to see this year - we're seeing it today - and I think having more pricing options for consumers is, frankly, just a thoughtful thing for us as industry to think about, whether it's Game Pass and me getting access to hundreds of games for a lower amount each month, or things like Xbox All Access that let me get into a new hardware generation without the big upfront cost. I think those are going to be important things with the economic situation that we see outside."

GameLab: Phil Spencer mener at All Access er "kritisk" for Series X-lanceringen


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