I et interview med britiske Edge sørgede Activisions øverste chef Bobby Kotick, i går for at levere et verbalt uppercut til EA, hvor han blandt andet gav sin beskrivelse af hvordan EA kvæler sine spilstudier.
"EA will buy a developer and then it will become 'EA Florida', 'EA Vancouver', 'EA New Jersey', whatever. We always looked and said, 'You know what? What we like about a developer is that they have a culture, they have an independent vision and that's what makes them so successful.' We don't have an Activision anything - it's Treyarch, Infinity Ward, Sledgehammer."
EA har dog ikke tænkt sig at lade en sådanne kommentar ligge, og svarer i stedet igen med at det er Kotick som dræner sin spilstudier for alt værdi, samt at Activisions succes kun er baseret på tre licenser.
"Kotick's relationship with studio talent is well documented in litigation", siger EA sarkastisk om Activisions slåskamp med Infinity Ward om Call of Duty: Modern Warfare-varemærket og tidligere med Double Fine over Brutal Legend.
"His company is based on three game franchises - one is a fantastic persistent world he had nothing to do with; one is in steep decline; and the third is in the process of being destroyed by Kotick's own hubris.", afslutter EA.