Den New England-baserede esportsorganisation, Oxygen Esports, har afsløret via deres hjemmeside, at de har påbegyndt et nyt partnerskab med livsstilsvirksomheden Ice Shaker. Den her aftale betyder at Ice Shaker bliver en af de primære sponsorer for Oxygen, og fremadrettet vil du se deres navn over det hele, når Boston Uprising dyster i Overwatch, og når deres endnu ukendte Call of Duty League-hold spiller.
"With most of our leadership team having played collegiate and professional athletics, we know how important it is to equip our athletes to perform in-game, during practice, and off the stage. Ice Shaker's proven technology will allow our gamers to stay hydrated with a cold beverage for hours. No matter how heated the competition gets, we can count on Ice Shaker to keep our teams cool," siger Ice Shaker.