EA lukkede udviklingen af Harry Potter MMO fordi de ikke troede på brandet

Tekst: Magnus Groth-Andersen
Publiceret 2021-12-28

Harry Potter-universet er usandsynligt dybt, og er nærmest skabt til spilfortolkninger, og så alligevel har der ikke rigtig været nogle succesfulde af slagen. Hogwarts Legacy står måske til at blive det første store Harry Potter-spil, og det kommer efter at EA for mange år siden troede så lidt på branden, at de aflyste udviklingen af en stor Harry Potter MMO.

Dette har tidligere Director of Product Marketing hos EA, Kim Salzer, afsløret i en udsendelse sammen med Twitch-streameren The Real Brandolorian:

"A big one for me, because I was so personally involved in it, and it's such a huge IP that has lived on is an online massively multiplayer game for Harry Potter. We did all the research, we had the beta built out, it was a combination offline/online experience where we'd actually mail stuff to the kids, like prizes and ribbons and stuff like that. Thoroughly researched, very confident in the success of this. But it was killed, for lack of a better term, because EA was going through changes at that time and they just didn't know or believe enough that that IP would have a shelf-life longer than a year or two."

Igen, Harry Potter har ikke vist sig at have samme succesrate som andre brands, så det er måske let at forstå dengang? Eller hvad tror du?

Læs mere og se screenshots på Gamereactor.dk

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