Når man ser Microsoft købe Bethesda og nu Activision Blizzard, og ser antallet af store AAA-udgivere blive reduceret, så er der nogle der måske kunne begynde sig om hvorvidt der er ved at blive dannet monopoler, og at konsolidering kunne ende med at få spilbranchen til at ligne eksempelvis internetmarkedet i USA, elller kabeludbydere - altså at der kun er meget få store spillere, som ikke er godt for innovation, eller for forbrugeren.
Men i et interview med CNBC maner Xbox-chef Phil Spencer til ro, og slår fast at spilbranchen fortsat er uhyre konkurrencepræget, og at de store spillere der er konstant presser hinanden til at tilbyde bedre produkter billigere. Faktisk identificerer Spencer selv problematikken i at der kun er to mobile platformudbydere i form af Apple og Google:
"This is an incredibly competitive marketplace in the gaming space. The truth is the largest gaming platforms on the planet are the mobile devices out there, distribution on those contents, control on those devices. It's controlled by two companies. So you look at a company like Microsoft, and we're bringing together content and intellectual property to offset the, the distribution capabilities we don't have on mobile devices. This is our opportunity to fight to compete on the largest platform out there in gaming, which is mobile devices, that's critically important to us."
Han beskriver samtidig markedet som "vibrant", og ser ikke noget problem i lige præcis denne handel:
"We have more creators on our platform than we've ever had. We have games coming from all, we have games coming from big publishers like EA and Activision and Take-Two. But you also look at a lot of homegrown games from small teams that are able to reach global scale because of the distribution that they're finding on PC and gaming consoles. It's an incredibly vibrant space right now."