Lige nu ser vi en stor kulturel og forbrugsmæssig bølge imod den russiske invasion af Ukraine, og eksempelvis har Google lukket for Maps-data, Disney har trukket deres kommende film fra den russiske biografkalender og mange virksomheder har stoppet al salg af produkter i landet.
Og blandt disse finder vi Apple, der ellers betragter Rusland som et ret stort, centralt og lukrativt marked. I en meddelelse til MacRumors bekræfter Apple, at de for nu har stoppet al salg, for at sende et tydeligt signal til Rusland:
"We are deeply concerned about the Russian invasion of Ukraine and stand with all of the people who are suffering as a result of the violence. We are supporting humanitarian efforts, providing aid for the unfolding refugee crisis, and doing all we can to support our teams in the region.
We have taken a number of actions in response to the invasion. We have paused all product sales in Russia. Last week, we stopped all exports into our sales channel in the country. Apple Pay and other services have been limited. RT News and Sputnik News are no longer available for download from the App Store outside Russia. And we have disabled both traffic and live incidents in Apple Maps in Ukraine as a safety and precautionary measure for Ukrainian citizens. We will continue to evaluate the situation and are in communication with the relevant governments on the actions we are taking. We join all those around the world who are calling for peace."
Yderligere donerer Apple en række betragtelige beløb henover de næste par dage.