Lego Group og Epic Games har løftet sløret for et "long-term"-partnerskab, hvor de skal samarbejde om at skabe hvad de beskriver som et "immersive, creatively inspiring and engaging digital experience for kids of all ages". Ja, de bruger buzzwords som et "metaverse", men angiveligt vil de skabe spil, som har til formål at være mere børnevenlige generelt.
"Kids enjoy playing in physical and digital worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication in both. We have a responsibility to make digital play safe, inspiring and beneficial for all, and just as we've protected children's rights to safe physical play for generations, we are committed to doing the same for digital play," siger Lego Group CEO, Niels B Christiansen.
Via pressemeddelelsen fremgår det, at den her "digitale oplevelse" skal både være et trygt sted for børn at færdes online, men det er samtidig bygget på følgende principper:
Protect children's right to play by making safety and wellbeing a priority.
Safeguard children's privacy by putting their best interests first.
Empower children and adults with tools that give them control over their digital experience.