Square Enix fik stor kritik fra fans efter at CEO Yosuke Matsuda slog fast, at de er interesserede i at eksperimentere med både NFT'er, "play-to-earn"-strukturer og blockchain-baserede spil, selvom at der efterhånden findes et utal af beviser på at disse ikke (endnu) tilføjer bemærkelsesværdig værdi til oplevelserne.
Og selv efter at markedet er begyndt at vende disse teknologier ryggen, så sætter Matsuda nu streg under det her ønske. I et interview med Yahoo Japan siger han følgende:
In the future, we would like to try our hand at providing 'autonomous game content. Until now, in most games, we provided the content as a finished product and the players played that content. However, there are a certain number of players in the world who want to contribute to making games more interesting, by creating new settings and ways of playing. In the future, we want to utilise the power of these people to create games that will continue to evolve. If, instead of relying on goodwill, we can also provide incentives to those who contribute to development by utilising technologies such as blockchain, there is a possibility that innovative and interesting content can be created from the ideas of users."
Han har dog taget kritiken til sig, og siger følgende:
"I realise that some people who 'play to have fun' and who currently form the majority of players have voiced their reservations toward these new trends, and understandably so. However, I believe that there will be a certain number of people whose motivation is to 'play to contribute,' by which I mean to help make the game more exciting."