Take-Two CEO advarer spilvirksomheder der investerer for meget i metaverse

Det giver måske ret god mening, ikke?
Tekst: Magnus Groth-Andersen
Publiceret 2022-06-03

Lige nu er markedet fortsat ved at gå amok over bare et par vage buzzwords. "Metaverse" er eksempelvis noget der for alvor har taget fart, til trods for at det ikke konkret betyder noget direkte.

Netop af den årsag mener Take-Two CEO Strauss Zelnick ikke at man skal lægge for meget i netop metaverse-udvikling, og han direkte advarer virksomheder der investerer for meget. I et interview med GamesIndustry siger han følgende:

"I'm always sceptical about buzzwords because they mean different things to different people, and people investing behind buzzwords probably don't end up having great results. I'm not sceptical at all about huge, interactive, dynamic, entertaining worlds because our company is responsible for housing, minimally, three of them. The biggest on Earth, Grand Theft Auto Online, and Red Dead Redemption Online and then NBA 2K online, and others to come.

"So I'm a dyed-in-the-wool believer that people will go to digital worlds to be entertained, and if you offer a super entertaining experience I think people will flock to it. I think where my scepticism lies is every company suddenly believing that by saying the word 'metaverse' adjacent to their company's business strategy, that means that somehow they'll be transformed and nirvana is around the corner, and naturally that's not the case."

Er du også skeptisk overfor metaverse udvikling?

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