I en årrække var der mange der rettede kritik mod Ubisoft for at homogenisere den måde de lavede spil på. The Division, Far Cry, Assassin's Creed - det lignede alt sammen lidt hinanden, og havde en fælles måde at takle narrativ, co-op og indhold på.
Men det er Ubisoft angiveligt færdige med, og fremadrettet kommer vi til at se mere individuelle og unikke spil fra udgiveren. I et interview med IGN fortæller vicepræsident Fawzi Mesmar dette:
"We want to be okay with making a decision around the one game and go, 'We're going to go for that, and we're going to commit, and we're going to be okay [that it] can make those kind of people happy, but maybe not everybody.' And that's okay. We believe that a more focused game is better for the people that like [that] kind of game. So breadth, it's not what we're aiming for as much as it's the depth of the experience going towards making sure every hour counts for our players and they feel that it's time well spent.
Innovation lader til at være endnu vigtigere nu end nogensinde før, og det er da meget godt, ikke?