Selvom at Microsoft og Sony har masser af succes med deres respektive konsoller, og den software der udvikles semi-eksklusivt dertil, så har hverken af de to haft synderligt meget succes med at skabe spil til de mobile platforme baseret på de IP'er. Det er dog noget som Xbox-chef Phil Spencer bliver altafgørende for Xbox-forretningens langsigtede helbred.
I et podcast på The Verge siger Spencer, at det faktisk vil betyde alt, og at det er derfor at de går så direkte efter Activision Blizzard.
"The idea that Activision is all about Call of Duty on console is a construct that might get created by our console competitor. I haven't heard [that] Nintendo has been sending in any complaints about the deal."
"In terms of the Activision opportunity, and I keep saying this over and over, and it is true, it definitely starts with a view that people want to play games on every device that they have, and in a funny way, the smallest screen that we play on is actually the biggest screen when you think about the installed base in phone. That's just a place where if we don't gain relevancy as a gaming brand—we're not alone in seeing this—over time, the business will become kind of untenable, for any of us. If we're not able to find customers on phones, on any screen that someone wants to play on, you really are going to get segmented to a niche part of gaming that running a global business will become very challenging."
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