EA's Originals-program havde fra starten af til formål at finansiere udvalgte indie-projekter, og give disse en platform og et marketingsbudget, der ville give dem adgang til et større publikum. Dette har på mange måder været en succes, men nu ønsker udgiveren at droppe "niche-titlerne" til fordel for noget mere bredt.
I et interview med GamesIndustry siger EA's Partner-chef Jeff Gamon dette:
"We've discovered a desire for bigger, better, and more innovative titles that complement the EA portfolio. So where we started off with smaller, indie games. We are now graduating to independently-created games of all shapes and sizes and scope and budget. We are moving away from niche and towards bold and audacious. And we are attracting a lot of positive sentiment from press and consumers. We are riding high on the success of It Takes Two, but even the other titles we've released in our history have been critically very well received."
De slår fast at der stadig er små spil som en del af programmet, men noget tyder på at det generelle fokus nu rykker sig ret signifikant.