Bobby Kotick har ikke udtalt sig synderligt om Activision Blizzards mange igangværende retsager, eller deres nylige $35 millioner erstatning til forulempede medarbejdere, men han har for nylig været på charmeoffensive i en række interviews på diverse tv-kanaler for at tale om Microsofts køb af Activision Blizzard der stadig møder mere juridisk modstand.
Eksempelvis dukkede han for nylig op på CNBC, og her forsøgte han at beskrive handlen som et "East vs. West"-scenarie, hvor vestlige virksomheder som Microsoft skal sætte trumf på hvis de skal kunne stå imod japanske Sony og konkurrence fra Kina.
"Whether it's the FTC, CMA, or EU, they don't know our industry. They're trying to come up to speed and understand the industry better. I don't think they fully appreciate that it's a free-to-play business. That the Japanese and Chinese companies dominate the industry. You look at Sony, you look at Nintendo, they have these huge libraries of intellectual property. [...] Nintendo has the very best characters that exist in video games. I think they are a little bit confused about where competition is today. The very best companies in the world today are companies like Tencent and ByteDance. These are companies that all have protected markets. We've struggled to enter the Japanese market, we can't enter the Chinese market without a joint-venture partner, and so the competition isn't actually European companies, American companies, it's really those companies in Japan and China."
Kotick har heller ikke rosende ord til overs for engelske CMA, der står til at blive den sværeste hindring for handlen. Han siger at England kan blive "Death Valley", hvis handlen blokeres.