For nylig valgte CMA at blokere Microsofts Activision Blizzard-handel, et stort slag mod handlen, men Microsoft har allerede udtrykt et ønske om at anke den beslutning. To analysebureauer mener dog ikke at det hele er afgjort endnu. De mener faktisk stadig at handlen i sidste ende vil blive godkendt.
Som VGC skriver siger både Wedbush Securities og Ampere Analysis, der begge følger spilbranchen til daglig, at handlen vil blive godkendt efter en succesfuld appel. Michael Pachter siger dette:
"While successfully appealing a CMA decision is a difficult task for several reasons, we think the CMA is on the wrong side of the law on this ruling, and believe its concerns can be addressed. Ultimately, the ruling hinges on the CMA's belief that Microsoft will have pricing power due to its market dominance in cloud gaming. We think that the CMA's belief is correct, and Microsoft erred in not addressing this issue before the CMA's ruling. However, we firmly believe that Microsoft is willing to concede maintaining pricing at $15 per month plus inflation, and we believe the CMA will reverse its position if Microsoft makes that offer."
Pier Harding-Rolls er lidt mere skråsikker, men siger dette:
"Historically, a majority of CMA appeals have been unsuccessful but there is still a chance this can be overturned," he said. "According to the Competition Appeal Tribunal site, straightforward cases are aimed to be dealt with within nine months but often take at least a few months. If the appeal is successful it is then returned to the CMA to review which again will take some time. So, we could be looking towards the end of the year if everything goes in favour of Microsoft and Activision to close the deal."
Det er dog tidligt at sige, og begge er enige om at denne beslutning er et enormt slag mod handlen, der desuden kan inspirere EU til ligeledes at forsøge at blokere.
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