Sony: "Vi forventer den største juleperiode nogensinde for os"

PlayStation har gigantiske forventninger til salget i løbet af den travle juletid.
Tekst: Magnus Groth-Andersen
Publiceret 2023-10-27

Alt indikerer at Marvel's Spider-Man 2 er et massivt hit for PlayStation, og det er timet og tilrettelagt med det intense novembersalg i form af Black Friday og Cyber Monday, som erstattes af juleshopping. Det gør "the holiday season" til særligt afgørende for konsolplatformene, og Sony har meget, meget store forventninger.

I et interview med Barron's fortæller Head of Global Marketing hos Sony Interactive Entertainment, Eric Lempel, at de faktisk forventer den største julesæson nogensinde for PlayStation.

"We've had consoles a bit here and there over the last three holidays, but this is the first time we're in full supply and we're thrilled about that. We launched back in 2020, and the reality was it took some time for us to catch up, like everybody else in the world, with some of the component shortages coming out of COVID. But now we're excited that anyone who wants a PlayStation 5 will be able to get one Our outlook on PlayStation 5 is really strong. We're expecting one of the strongest seasons in our history in terms of console sales. It's a combination of the great product we have and the titles that have released since launch—as well as most recently with Marvel's Spider-Man 2."

Med Marvel's Spider-Man 2 i ryggen og flere konsoller på hylderne virker det ikke usandsynligt, men hvad tror du?

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